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Coffee · Shopify 90-day window
Kettle & Field
Subscription-first coffee roaster. Campaign-heavy account with an 82/18 split and no win-back or replenishment logic.
Email share
17% → 41%
Flow/Campaign
18/82 → 46/54
Repeat rate
+22%
Gallery
The challenge
The team was blasting 4 campaigns a week to the full list. Subscribers were churning at month 3 and there was no automated nudge to bring them back.
What we did
- Built a replenishment flow tied to average grind consumption
- Segmented campaigns into subscriber, one-time, and lapsed tracks
- Cut send volume by 38% while raising per-send revenue
Outcome
Flow-to-campaign split rebalanced within 60 days. Repeat purchase rate climbed 22 points and unsubscribes dropped by half.
Duration
12 weeks
Stack
Focus
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