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Coffee · Shopify 90-day window

Kettle & Field

Subscription-first coffee roaster. Campaign-heavy account with an 82/18 split and no win-back or replenishment logic.
Email share
17% → 41%
Flow/Campaign
18/82 → 46/54
Repeat rate
+22%
The challenge

The team was blasting 4 campaigns a week to the full list. Subscribers were churning at month 3 and there was no automated nudge to bring them back.

What we did
  • Built a replenishment flow tied to average grind consumption
  • Segmented campaigns into subscriber, one-time, and lapsed tracks
  • Cut send volume by 38% while raising per-send revenue
Outcome

Flow-to-campaign split rebalanced within 60 days. Repeat purchase rate climbed 22 points and unsubscribes dropped by half.

Duration
12 weeks
Stack
KlaviyoRechargeShopify
Focus
Win-backReplenishmentCadence
Wellness · Shopify New build

Amazon → Shopify

Amazon wellness brand launching on Shopify with zero email infrastructure. Built the entire Klaviyo ecosystem from scratch — nine flows covering the full DTC lifecycle.
Flows
0 → 9
Coverage
None → Full
Platform
Amazon → Shopify
The challenge

A reputable Amazon brand making the leap to Shopify had zero email infrastructure in place. No flows, no retention system, no way to own their customer relationships.

What we did
  • Pop-up — capture & segment new visitors from first touch
  • Welcome Flow — brand intro, value prop, first-purchase conversion
  • Abandoned Cart + Product Abandoned — multi-touch recovery sequences
  • Abandoned Checkout — last-mile recovery with urgency escalation
  • Post Purchase — retention, education & cross-sell journey
  • Review Request — automated UGC & social proof engine
  • Reorder Flow — repurchase triggers for repeat revenue
  • Winback Flow — re-engagement for lapsed customers
Outcome

Built their entire Klaviyo ecosystem from scratch — designed for DTC from day one. Every flow was strategy-first: mapped to the customer lifecycle, designed in Figma for brand consistency, and built with conversion logic baked in — not bolted on.

Duration
—
Stack
KlaviyoShopifyFigma
Focus
FlowsLifecycleArchitecture
Skincare · DTC 60-day window

North & Bloom

Ships-from-EU skincare brand relying almost entirely on paid social. Missing browse and post-purchase flows entirely.
Email share
11% → 34%
Flow rev
+218%
Open rate
28% → 51%
The challenge

Paid social was doing 89% of the revenue lift. Klaviyo had a welcome flow, no browse abandonment, no post-purchase, and a sender reputation cratering under a bloated list.

What we did
  • Rebuilt welcome, browse, cart, checkout, and post-purchase flows from scratch
  • Suppressed 41% of the list based on 180-day engagement, warmed the domain over 3 weeks
  • Introduced a lightweight segmentation model tied to skin-type quiz answers
Outcome

By day 45 the account crossed 30% email share for the first time. Flow revenue tripled and open rates nearly doubled as deliverability recovered.

Duration
8 weeks
Stack
KlaviyoShopifyOctane AI
Focus
FlowsSegmentationDeliverability